Co-founder of SustainAbility (www.sustainability.com) in 1987 (Chair from 1995 -2005), John Elkington is a world authority on corporate responsibility and sustainable development. In 2004, BusinessWeek described him as “a dean of the corporate responsibility movement for three decades.” John has authored or co-authored 16 books, including 1988’s million-selling Green Consumer Guide and Cannibals with Forks: The Triple Bottom Line of 21st Century Business (1997), and has written or co-written some 40 published reports. He is currently writing a book on social entrepreneurs with Pamela Hartigan of the Schwab Foundation (www.schwabfound.org), The Power of Unreasonable People: How Entrepreneurs Create Markets and Change the World, to be published by Harvard Business School Press early in 2008 and working closely with The Skoll Foundation (www.skollfoundation.org/) on a $1 million, 3-year field-building program in relation to social entrepreneurship. John chairs The Environment Foundation, the Advisory Council of the Export Credits Guarantee Department (ECGD) and the Aflatoun Impact and Policy Analysis Steering Group, sitting on advisory boards for the Business & Human Rights Resource Centre, Dow Jones Sustainability Indexes, a new Cleantech Fund developed by Zouk Ventures, Physic Ventures, LP, Business in the Environment, the Royal Society of Arts and Instituto Ethos, Brazil. He is also a member of the WWF Council of Ambassadors, the Evian Group Brain Trust, the Tomorrow's Global Company Inquiry Team, the Cambridge Research Advisory Group for the University of Cambridge Programme for Industry (CPI), the United Nations Global Compact Cities Programme (UNGCCP) International Advisory Council, and the International Judging Panel for the DHL YES Awards, Asia and an advisor to the Fast Company Social Capitalist Awards. Personal website: www.johnelkington.com .