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Forging Ahead
Kjerstin Erickson was 20 when she launched FORGE. She didn't have a business plan. She didn't have a revenue model. She didn't have connections. And she didn't have a penny. But she now works in three refugee camps in Zambia, helping 60,000 refugees build better lives. This is her story.
Feb 02, 2010
Social Entrepreneur is an Oxymoron
I have a confession to make. While I love the field of social entrepreneurship, I hate the term “Social Entrepreneur.” I know, Mr. Skoll, I send my apologies...
Now admittedly, I’m one of those annoying people who believe that the subtleties of word choice deeply influence our subconscious. I believe that the norms we establish around words and terminologies has a powerful effect on the way we process, deconstruct, and act within our world. And thus I believe that one of our sector’s predominant labels deserves some critical examination.
So…“Social Entrepreneur.” On first glance it seems so appropriate – for years the social sector has tried to battle the impression that we are all just tree-hugging, Gandhi-loving technophiles with an abundance of good intentions but a serious shortage of execution and acumen. For those of us who hate hearing, “Oh, that must be really rewarding,” when we tell people we work in the social change sector, using a more serious-sounding term like entrepreneur is very appealing. The growth of social entrepreneurship as a movement that values efficiency and results has powerfully improved the state of social change. And yet when it is all so often revolved around one almighty Social Entrepreneur, what is lost?
My concern with the label “Social Entrepreneur” is that it’s ego-flaming at best, and sector-defeating at worst. In a business setting, the label entrepreneur is, by definition, person-centric. It draws the attention not to the specific enterprise that is being created but to the person doing to the creating. It subtly affirms the notion (however accurate) that it’s the specific traits of a specific individual that matter to the success or failure of a venture. In short, it’s all about you. We Americans love that, don't we? When it comes to traditional profit-only business, no harm no foul. Calling Steve Jobs an entrepreneur if anything only reaffirms his desire to do what he was already doing - making money. It’s when you put the word “social” in front of “entrepreneur” that I think you run into some problems.
Why, you ask? First of all, doing something ‘social’ is inherently not about you. To be focused on social outcomes means taking a specific step away from the wealth-aggrandizing paradigm and into the world of shared returns. It’s making the leap from ‘me, me, me’ to ‘we, we, we.’
And yet, the mythology of The Social Entrepreneur revolves the whole story around the individual. Through a shrewd slight-of-hand, our attention is turned away from the collective movement and toward an individual onto whom a Hero’s Journey is imposed. The drama of such a tale is high, but at what cost? Kings and Queens are made, and many a speaking career launched…but what is sacrificed? What collective narrative, what real representation of holistic social change, what inclusive vision for proudly joining hands as small cogs in a big wheel?
I say let us embrace the field of social entrepreneurship and the multitude of tools it has brought to the discipline of social change. But let us not, through our need to glorify the individual, unconsciously belittle the efforts and impact of the coalitions of human beings behind all sustainable action. Social change is a team sport, isn’t it?
Jan 18, 2010
When Our Days Become Dreary
Normally, I would call myself an optimist. I have a natural conviction in the achievability of a just and loving world. And yet last week, as I pondered what had happened in Haiti and what it meant for the viability of that vision, I found my faith rocked to its core.
As I poured over images and accounts coming from Haiti, a swell of shame and despair arose in me the likes of which any optimist (or leader for that matter) would be embarrassed to admit. Like so many of us who felt the reverberations of the quake round the world, I found myself examining my own life, questioning my basic assumptions, and even (oh blasphemy) the prudence of my work.
To me, the tragedy within the tragedy of Haiti is not just the human lives lost and the crumbling of a country, but that it was all so utterly predictable and preventable. The quake itself did not cause such death and destruction, the impoverished infrastructure did. If our global society had any combination of intelligence and compassion, wouldn’t it have found a way to avoid the catastrophic consequences? And if sheer moral necessity isn’t enough, what of the fact that the geopolitical entity we call “Haiti” is a completely unnatural phenomenon, created solely for the rich world’s benefit? Are we that dumb, that selfish, that shortsighted…and what combination of the three?
The answer is clearly yes. The way our world works is more often than not dumb, selfish, and shortsighted. This we already knew, and what happened in Haiti just gave us the gut-wrenching human images that help us to internalize the consequences. The problem is in this very moment those same consequences are going on around the world – albeit less dramatically. And in this very moment, a dozen more tragedies of similar if not worse magnitude loom on the horizon.
Of course, we are just human beings. On an individual basis, our capacity for compassion only extends so far. We cannot count on individuals to anticipate every crisis, remedy every wrong, and respond to every need. And yet, isn’t that what systems and institutions are for? In recognition of individual limitations, how have we not developed and empowered the institutions necessary to protect our most simple and sacred of principles?
And so goes the path of questioning I found myself on in the past week, probably not unlike many of us. For a few days, I admittedly found myself struggling with the question of whether the change I’m seeking is even pragmatically possible. I asked myself what all the struggle is for if it can all come crashing down in an ugly testimony to our global shortsightedness. In the midst of the shame and grief, I even asked myself if I may be happier by not even trying. In this world of optimism and change, those thoughts are sacrilege.
And yet, we’ve all found ourselves in moments like these. It’s part of the process of reconciling the world we want with the world we live in. To make it through such times, we often have no option but to turn to the words of those wiser than we. On this national holiday, it’s a fitting tribute to Martin Luther King’s legacy that to recognize the role that his words continue to play in the internal struggles of so many of us seekers.
For me personally, King’s words on the human struggle for a loving world are the first I turn to when in need of clarity or solace. To me his brilliance lies in the way that he never told anyone anything new, but rather elucidated the truths they always already knew. If you find yourself struggling with any of the questions I asked above, perhaps you will, like me, find your answer within yourself through the words of these timeless passages.
"All I'm saying is simply this: that all life is interrelated, that somehow we're caught in an inescapable network of mutuality tied in a single garment of destiny. Whatever affects one directly affects all indirectly. For some strange reason, I can never be what I ought to be until you are what you ought to be. You can never be what you ought to be until I am what I ought to be. This is the interrelated structure of reality."
"When our days become dreary with low hovering clouds of despair, and when our nights become darker than a thousand midnights, let us remember that there is a creative force in this universe, working to pull down the gigantic mountains of evil, a power that is able to make a way out of no way and transform dark yesterdays into bright tomorrows. Let us realize the arc of the moral universe is long but it bends toward justice."
Long live the King.
Jan 07, 2010
So You Left Your Heart in Africa
But did YOU fall in love with Africa, or did Africa fall in love with YOU?
“I just fell in love with Africa, and I can’t wait to go back.”
“I felt at home there, as if I had found a part of myself.”
“There’s something about Africa that completely enchanted me.”
Over the course of a thousand-plus interviews for field placements, I've heard the above sentiments countless times from Western applicants looking to return to their beloved continent. At face value, the statements are sweet, innocent, and innocuous. I, for one, can identify completely. But could there be something below the surface of this Westerner-turned-Africa-lover phenomenon that is worth examining? My experience tells me yes.
I vividly recall my first time in Africa. Wide-eyed and freshly 17, struggling to reconcile the combination and poverty and wealth I saw before me, I remember thinking I had entered a whole new reality. There was so much about that reality that was ugly, unjust, and just plain wrong. And yet…I walked away loving it. I pined to return. Why?
The full answer to that question lies deeper than I may ever understand, let alone explain. People’s passions and motivations are far too complicated to boil down to singular cause and effect. Nonetheless, there is one central influencing phenomenon that I think goes all-too-often unnamed: being a Westerner in Africa can feel really, really good.
At home in your daily Western life, how often do people say hello to you on the streets? How often do they go out of their way to help you or find you what you need? How often do they treat you with unnecessary deference and respect, ask you questions and listen as if you were an expert, or want your address so you can be best friends? How often do they propose marriage to you, tell you you’re beautiful, and actually like it when you gain a few pounds? How often do you enter a school and get treated as royalty, get invited to a stranger’s home and find a feast prepared just for you, or have people scurry to give up their chairs when you try to sit on the ground?
The truth is that being a Westerner in the vast majority of African countries comes with a whole lotta perks (power, influence, deference, respect), and a whole lotta ego-boosting. Some of the way that Westerners are treated is just because of a different socio-cultural construct; much of it is specifically because of their color and relative ‘status’. Either way, it takes either a very experienced or a semi-robotic person to be immune to the psychological boosts that being a westerner in Africa often provides. Especially as a young girl, and still on through the years, I know that these benefits have influenced the way I perceive my experience of the continent. It feels good to be liked and to be respected. And I know that my experience is not unlike that of hundreds of people I’ve heard from throughout the years.
As any good manager or psychologist will tell you, understanding our emotions, motivations, and psychological weaknesses is critical to sound and just decision-making. In the highly emotionally charged world of aid and international development, this is ever more true. I cannot pretend to understand the complex multitude of factors that combine to form Africa’s mysterious allure. And yet as insecure and egotistical creatures, we must at least be willing to accept and examine one of the most obvious: our own psyches. If we don’t, we’ll never mitigate its effects. We are, after all, only human.
-Kjerstin
www.FORGEnow.org
Dec 15, 2009
The Dark Side of Online Voting Contests
- All contests should have leaderboards
- All contests should aim to balance the social value of the prize money and the marketing value to the sponsor
Dec 10, 2009
Breaking out of the Box
Getting Communities to Understand Bottom-Up Development in a Top-Down World
Oct 05, 2009
If I were making Twitter's "Suggested Users" list...
My 'Top 20 Suggested Users' for social innovation, entrepreneurship, international development, and more
Last Friday, Twitter made a huge move to bring social innovation to the masses by adding about a dozen new social entrepreneurs and organizations to its “Suggested Users” list. I was fortunate enough to be among that group. In the last three days alone, my account has ballooned from 1,000 to over 15,000 followers and counting. For a company like Twitter to even know about the rapidly evolving world of social innovation is one thing – for it to invest in consciously using its platform is a whole new dimension expanding way beyond traditional CSR. I'm honored to be a part of the experiment!
That being said, I know that my suggested user status is, in many ways, a nice gift of good old-fashion luck. In honor of FORGE’s good fortune, I’d like to pass on my own list of the “Top 20 Suggested Users” on Twitter. My Top 20 list is compiled based on people who I’ve found to have the most consistently useful and thought-provoking content. They are people who are willing to ask questions and engage in conversation rather than dictate and promote. Because I find it most useful to converse with individuals, my suggested users are all personal accounts with unique points of view. Unfortunately, that means I had to leave off the incredible Social Edge account - which is really the clearinghouse for all things social entrepreneurship on Twitter.
For ease, I’ve (imperfectly) divided my list by three rough themes that these individuals tend to represent: Progressive Philanthropy & Social Innovation, Social Entrepreneurship & Change Strategies, and International Development Reality & Theory. Within the lists it’s alphabetical because I can’t prioritize between them, and they are listed with their twitter profile descriptions. If you have any interest in these themes, I can’t encourage you enough to see what these amazing individuals have to say!
KJERSTIN'S TOP 20 SUGGESTED USERS ON TWITTER
Creative Capital, Philanthropy, & Social Innovation
- Jessamyn Lau - Altruistic, slightly capitalist, out to change the world through creative social good, program leader for the Peery Foundation.
- Kevin Doyle Jones - helping build the social capital market
- Lauren Finzer - Stanford '09, summer intern at World Bank Inspection Panel, Fellow at Hewlett Foundation starting Fall '09, interested in Africa & health/env intersection
- Sasha Dichter - Acumen Fund Biz Dev Director, blogger on philanthropy and communications, dad.
- Sean Stannard-Stockton - Sean Stannard-Stockton is the CEO of Tactical Philanthropy Advisors.
- Tony Wang - Research Associate at Blueprint Research & Design, a philanthropy consulting firm. Former RA at Hewlett Foundation. Elected board member of SEA-SF. Blogger.
Social Entrepreneurship & Change Strategies
- Brit Bravo - Blogger, podcaster, nonprofit consultant, have fun do gooder
- Can Sar - Apture CTO, Entrepreneur, Traveler, Stanford PhD dropout, Lifelong Learner. Interested in Media, Innovation, Africa, and Social Entrepreneurship.
- Joseph Sinatra - social entrepreneurship, soul music and civics
- Nathaniel Whittemore - The official twitter account of the Social Entrepreneurship channel at Change.org. Personal account @nlw
- Paul Hudnut - Entrepreneur, advisor, educational arsonist, Envirofit co-founder
- Steve Jennings - Humanitarian Entrepreneur. Social web explorer. Redefining 'social change' economics and models. Activating youth in the fight against poverty and hunger.
- Teju Ravi- Connections Strategist for the Unreasonable Institute, using social entrepreneurship to create systemic solutions to global problems. Tweet for @BeUnreasonable.
- Tom Dawkins - Social entrepreneur, activist, organiser, burner, doofer, dreamer. Currently social media guy at Ashoka (@ashokatweets).
International Development Reality and Theory:
- Abby Speight - I am the Programming Director at FORGE (www.FORGEnow.org). I'm originally from Texas, but came to the Bay Area for Stanford.
- Alanna Shaikh - International development optimist and skeptic, global health blogger, writer for UN Dispatch
- Ashis Brahma - talking darfur, living africa, loving life to its deepest
- Jacqueline Novogratz - CEO, Acumen Fund (@acumenfund) and author, The Blue Sweater (www.thebluesweater.com)
- Pacon Miller - Married Father of 2 boys, RPCV Mali, Better World Books Analyst
- Rachel Strohm - Enjoys Africa, critical geography, development economics, and microfinance. Northwestern student, Dartmouth alum. Has interesting articles saved as Favorites.
Aug 04, 2009
News from DRC
Yesterday afternoon, I received one of those emails that's so good, its worth sharing. The following is from Antoine Ngeleka, the former head of one of FORGE's Computer Training Centers who is currently getting his BS in Computer Science through FORGE's university scholarship program. He has some exciting news about developments in Congo, preparations for the 2011 elections, and how FORGE's programming is helping otherwise-ineligible populations to join the reconstruction process.
This is the stuff we live for!
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Hi Kjer,
I hope all is well with you and everyone near you. I just wanted to share the compliments I received from my former students who repatriated last year and this year. The voter enrolment that officially started early June in Kinshasa to prepare the 2011 elections is starting in the rest of the country this week. The last time it happened in Congo was before the 2006 elections, and most of the people who got jobs with the electoral commission during enrolment were from urban areas. The same thing is happening this time too since it is a computerized enrollment and there are no computer training centers in most rural areas of the DRC.
And yet, I have received so far seven phone calls from former students to inform me that they managed to pass the test and got a job with the electoral commission of DRC! Two of these people are in Mwange (Moba territory), one in Pweto, three in Kirungu and one in Moba port. I believe that many more of my students were selected but haven’t yet informed me for some reasons. One of them said “Je ne croyez pas que la connaissance que j’avait acquiert dans le centre informatique de Kala avait une valeur quelconque, jusqu’a ce que je pouvais défendre votre travail pendant le teste, je connais maintenant que j’ai un colis intellectuel important dans moi; merci a FORGE et son staff”, meaning “I didn’t know whether the knowledge and skills I acquired from Kala Computing Center had any value until I managed to defend your work at the test. I know now that I have an important intellectual property in me, thanks to FORGE and its staff”.
This is a sign that FORGE was not wasting time and resources in its projects but was actually investing in people. The good seeds that FORGE was sowing are now producing.
May FORGE live longer
Antoine NGELEKA
Bachelor Of Science in Computing
Cavendish University Zambia
Jul 28, 2009
Gimme a Break
Burnout and the Social Entrepreneur
Jun 02, 2009
Things I Suck At
In some weird, self-diagnostic way, I’ve spent a lot of time in the last 5 years thinking about the things that I suck at. No cause for alarm – this blog isn’t some not-so-subtle cry for help, or some kind of reverse-psychology call for approval. Rather, the need to identify one’s own strengths and weaknesses is one that I find ever more pressing in today’s leadership world. And I firmly believe that there is no better way to realize your own weaknesses than by doing something that requires all of your strengths.
In many ways, by taking on so much so young through FORGE, I’ve been forced to become intimate with my own shortcomings, limitations and failures in ways that I may never have if I followed a more traditional path. I figured it may be helpful to inventory some of them here in case it helps other entrepreneurs to identify some of their own weaknesses, or if it can contribute to breaking down a bit of the culture of perfectionism that penetrates our world. So I picked five of the things I suck at most to share with you today:
1) Multitasking
One of the first things that anyone who knows me well comes to learn is that I CANNOT, for the life of me, do two things at once. If I’m working on a document, I won’t hear someone call my name. If I’m in a conversation, I won’t notice an elephant walk through the room. A fire could start in my building and I’d obliviously keep working until someone grabbed me by the arm and pulled me away. While this means I can be very good at noticing the details of what I’m currently enthralled with, I miss out on a lot of things going on around me unless I intentionally focus on being aware of them. Since I even have a hard time being responsive to my surroundings when I’m thinking about something, I worry that I can come off as rude and aloof.
2) Managing People Who Need A Lot of Structure
I pretty much just suck at this. While I work well with people who are naturally entrepreneurial and good at executing and self-directing, I have a hard time giving people who need more direction the necessary attention and oversight to bring out their best. Because I thrive under having a lot of space in which to be creative and self-determined, I seem to lack the perspective necessary to see when and where someone needs more direction, less control, and more feedback. It may partly relate to my lack of ability to multitask – when I’m focused on one of the items or projects on my list, it’s hard for me to stay aware and on top of what my colleagues are doing at the moment. Not one to look over someone else’s shoulder, and generally underestimating how much direction the average person needs, I can easily under-manage (and thus see under-performance from) people who aren’t naturally entrepreneurial and self-starters.
3) Taking Care of Life’s Little Details
Whether it’s a flat tire that needs fixing, bills that need paying, toilet paper that needs refilling, or a cell phone that needs recharging, I plain old suck at taking care of the basic building blocks of a functioning life. I forget, put off, and minimize. I focus on other things until I’m in trouble because I have no clean laundry left to wear. It’s a habit that I’ve tried desperately to fix, and only to some success. In order to not drop the ball, I need Mint reminders to pay my credit card bill, Accuchex to auto-deduct our payroll, and someone else to process our mail. I also need multiple cell phone chargers (office, bedroom, and car), Google Calendar constantly open, and colleagues who remind me when I fail to do something I was supposed to. And still, I’ll probably forget to take my vitamins before leaving the house in the morning…
4) Balancing Email & ‘Real’ Work
Professionally, this is one I’m constantly struggling with. It seems that every time I get really on top of my email, I fall behind on important projects or ‘real’ work. And every time I get a lot of ‘real’ work done, I end up dozens of important emails behind in my inbox. Right now, I’ve got 246 starred emails awaiting response, but I also have an Annual Report to finish, financials to manage, a dozen Training Sessions to update, and several grants to edit. How can you stay on top of both? I’ve learned to severely shorten my replies to bare minimums (that’s often originally uncomfortable for females who like to be ‘nice’), but I find that I tend to put off responding to emails that require longer, more nuanced, or more in-depth answers. This, of course, just leaves work unfinished on the table.
5) Moving on After Letting Someone Down
More than anything, this is perhaps one of my greatest weaknesses. Like everyone, I hate, hate HATE letting other people down. It’s like in sports – I never cried over losing a game, I only cried over not winning a game for my teammates. As a leader of an organization, I feel like I’m letting people down every day. Whether it’s by saying no to a summer intern, by not approving a budget increase, by not finishing something when I said I would, or by not responding to an email within 24 hours - I’m seemingly inevitably disappointing people or not meeting my own ideal standards. This is pretty normal, right? The problem is that I have a hard time letting go and just moving on. If I’m late on a deadline, I feel embarrassed to the point that I don’t want to submit the thing at all. If I know I let someone down performance-wise, my instinct is to avoid them because they probably are upset with me and I don’t want to bring that to the surface. Of all the things I’ve mentioned here, this is the behavior I’m most ashamed of. It’s avoidance in its most self-defeating of manifestations. It’s something I’m working to improve, but it still qualifies as something I suck at.
While by no means an exhaustive list, recognizing the things I suck at above has been an extremely important part of both my and FORGE’s development. I could probably write a whole nother blog on how I’ve learned to cope with these things, the way in which my colleagues are instrumental in balancing my weaknesses, and the steps that I still need to take. But I’ve written enough for now. I’ve got emails 246 starred emails to respond to!
Apr 21, 2009
Money & Me
Mar 26, 2009
Belonging and Bullheadedness: Skoll World Forum 2009
Mar 23, 2009
Preparing for the Skoll World Forum
So this is my first Skoll World Forum, and I'm feeling very blessed. I arrived in London this afternoon and will be heading to Oxford in the morning for the pre-conference events hosted by the wonderful people behind Ashoka’s University Program.
Given the incredible opportunity presented by having so many inspiring and experienced people in one place, I want to take best advantage of the forum for FORGE. I have a four main objectives:
- Connecting with potential investors and funders interested in FORGE’s model of supporting social entrepreneurship in African refugee camps
- Connecting with other organizations facilitating community-driven solutions to the cycle of poverty and conflict
- Adding FORGE’s voice and perspective on social change to the conversation on global solutions, and spreading understanding and awareness of our model for locally-devised solutions
- Building my own perspective, skills, and understanding of how to maximize FORGE’s efforts for social change
Yes, that’s a big agenda, and yes, I’m nervous. In order to prepare, I’ve been ‘pre-networking’ by scouring the awesome Connection Finder built for the forum by Asset Map (a project of the prolific Mr. Nathaniel Whittemore). From this cross-searchable directory of all Forum attendees, I’ve composed a list of the top 65 people I’d like to meet. I figure I’ll be lucky if I actually meet 20 of them, but it’s better to be prepared, right?
I'll be posting updates and coverage of the forum via twitter (@Kjer), and will be blogging as time permits. You can follow what's going on in realtime with the twitter hastag #swf09, or just click here for a good list of people tweeting from the Forum. And wish me luck!
- Kjerstin Erickson
Mar 12, 2009
Lesson Eight: To gain traction, transparency must provide value
This is the eight in a series of the Top 10 Things I've Learned About Transparency. You can read the rest of the posts in the series below.
Lately, I’ve had a lot of people asking me for tips on blogging. I’m no expert, but the one thing I have to recommend is this: take time thinking about what attracts you to the blogs that you read most regularly (and your favorite posts within them). Then ask yourself, how can you provide similar value?
I’ve done this for my favorite blogs, and realized that I can generally fit the value they provide into 4 main categories:
- 1) Informative: news, updates, statistics, gossip, etc, preferably with a bit of evaluation or commentary (for me, the Daily Entrepreneur series on Change.org’s Social Entrepreneurship blog, the link round-ups on PhilanTopic, and admittedly, even PerezHilton)
- 2) Practical: provides useful tips & recommendations (Beth Kanter for social media, or Zen Habits for simple productivity)
- 3) Thought-provoking: offers a unique perspective or a new way to think about issues (I love From Kala (by a FORGE Project Manager), Blood and Milk, and Wronging Rights)
- 4) Sector-progressing: lessons, insights or conversations that build the sector’s intellectual capital, shifts the discourse, & offers actionable alternatives (Paul Brest’s blog, Aid Watch, and Tactical Philanthropy).
Of course, the best blogs (including all that I’ve mentioned) have content that span several of these categories. And occasionally you have a blog like Seth Godin’s, which expertly covers them all (maybe least of all informative, but that’s also the easiest to value produce).
My last post talked about the importance of building an audience and meeting people where they are. The point of this post is to say that if we want our transparency to gain any traction, it has to come in a form that others find valuable. Unless you are a celebrity, just talking about won’t be enough to get most people to listen. Rather, we all must learn to talk about ourselves in a way that others find to be informative, practical, thought-provoking, or sector-progressing. That’s where transparency stands to create the most value – for everyone.
- Kjerstin Erickson
www.FORGEnow.org
Mar 06, 2009
Lesson Seven: For transparency to be effective, you must build an audience that cares
This post is the seventh in a series of the Top 10 Things I've Learned About Transparency. The rest of the series can be read below.
- Kjerstin Erickson
**Necessary shameless plug for our management team's twitter accounts: @Abby_Speight (Programming Director), @FORGE_Vaughn (Outreach Director), @Kjer (myself).
Feb 24, 2009
Lesson Six: Transparency Is About Painting a Holistic Picture
After a month-long blogging break, the following is the sixth in a series of the Top 10 Things I've Learned About Transparency
- Kjerstin Erickson
Jan 23, 2009
Lesson Five: Without Action, Transparency is Just Another Form of Egocentrism.
This blog is the fifth in a series of the Top 10 Things I've Learned About Transparency. You can view the previous lessons below.
Jan 21, 2009
Lesson Four: Transparency Can Lead to Efficiency Gains
This blog is the fourth in a series of the Top 10 Things I've Learned About Transparency. You can view the previous lessons below.
- Kjerstin Erickson
www.FORGEnow.org
Jan 19, 2009
Lesson Three: Transparency invites scrutiny, and more scrutiny can only be good for the nonprofit sector
This blog is the third in a series of the Top 10 Things I've Learned About Transparency. You can view the previous lessons below.
FORGE had to be ready to respond to and engage in such scrutiny calmly, even when it seemed totally off-base. We had to provide the details of how and why we made decisions. And when the comment hit a nerve of something that we needed to improve, we had to say so. Even the feedback that seemed completely inaccurate was valuable, because it pointed us to the ways in which we weren’t adequately communicating our structure, philosophy, or strengths.
Jan 15, 2009
Lesson Two: Transparency is not a simple solution to a crisis...but it can help
This blog is the second in a series of the Top 10 Things I've Learned about Transparency - which I take to mean being open, honest and receptive to feedback about the challenges, successes, failures, and mistakes that all organizations encounter. I came to these lessons through the attention that my blog received for being a model of nonprofit "radical transparency." I hope they prove useful for others thinking about transparency as a concept and as a tool.
*********
Fact: FORGE was transparent about its financial situation and the reasons behind it
Fact: FORGE subsequently closed its funding gap
*********
The correlation between these two facts has been the subject of substantial speculation. Here are the three main hypotheses:
The Cause & Effect Hypothesis: FORGE’s transparency allowed it to close the funding gap
The First-Mover Hypothesis: The ‘buzz factor’ surrounding FORGE being a first-mover in transparency, rather than the transparency itself, allowed FORGE to close the funding gap
The Non-Correlation Hypothesis: FORGE’s closed the funding gap for reasons other than its transparency
My opinion? All of the above.
While we’d all like to believe that there is a simple magic bullet to be found in FORGE’s story, our experience speaks to there being several confounding reasons that ultimately allowed us to emerge from our crisis.
Firstly, a large part of our influx of funding did come from simple ‘cause and effect’ – the transparency allowed us to raise money that wouldn’t have otherwise come in. One of the primary benefits of transparency is that people find out what you need and can ask themselves if there is anything they can do to help. It created a sense of urgency that got many supporters to go above and beyond what they would have done for us if we were cruising along as usual. If you aren’t upfront about your shortcomings, problems, and needs, people will assume that you’ve got it all under control. Furthermore, transparency builds trust and investment. Many of our past supporters actually gained more confidence and faith in us because they learned more about FORGE and our values in the process, which probably led to larger gifts than they would otherwise give.
Now, FORGE also benefited from being a ‘first-mover’ in radical transparency, and thus received attention for the novelty of an organization coming out publicly and discussing its weaknesses. To be clear, what people found ‘radical’ about FORGE’s story was not the simple fact that we said we were in financial straits, but rather that we were willing to discuss the reasons and weaknesses behind it and what we were doing to change those things. For demonstrating this new kind of paradigm, we attracted attention of people who wanted to support greater transparency in the nonprofit sector, even if they had never before considered giving to African refugees. If transparency someday became the norm, a transparent approach may not get the same kind of transparency-focused press that FORGE has recently received, but it will likely get people to step forward and help out or advise that wouldn’t have otherwise.
And finally, its important to note that FORGE also received substantial support from people who either didn’t know or didn’t care about what was going on online, but simply wanted to contribute to us. In my experience, it’s always dangerous to try and attribute one direct cause and effect to any outcome. Yet, I do believe that transparency was an important aspect of how quickly FORGE was able to raise the necessary funds this time around. But it wasn't the only aspect. AND, the story isn’t over - it should be interesting to see how our fundraising results keep up in the next few months. Now that our crisis is staved, is it going to be that much harder to keep going?
Jan 13, 2009
Top 10 Things I've Learned About Transparency
Over the past few months, my blog has gotten attention as a model of nonprofit "radical transparency" - which I take to mean being open, honest and receptive to feedback about the challenges, successes, failures, and mistakes that all organizations encounter. This had led me to do a lot of thinking about transparency as a concept and as a tool: where it can do good, where it can go wrong, and how it can be best used to advance the sector. I've decided to compile a list of the top 10 Things I've Learned About Transparency, which I'll be putting up throughout the next 2 weeks.
As readers of my blog know, FORGE successfully emerged from the financial crunch that had us all preparing for the worst. We are far from done worrying about what will happen to us in 2009, but the immediate threat of closing down in February is at least conquered. In the end, about 40% of the donations that helped us close that gap came from donors who had learned of FORGE through the "transparency" buzz surrounding my blog. The rest came from the generosity of our existing donor base who reached deeper into their pockets to help us in a time of need.
Because of this short-term 'success' at closing our funding gap, I've had several people and organizations approach me to ask how they might be able to replicate the transparency strategy. And yet, FORGE’s transparency does not mean that any nonprofit can go out, be transparent, and expect to have services thrown at them. Transparency is not a magic bullet. That’s not to say, however, that transparency isn’t a helpful value to adopt - both for the organization and for the sector at large.
Over the next two weeks, I'm going to share with you the Top 10 Thoughts on Transparency that have coalesced for me in the past 3 months. Here goes with the first one:
Lesson 1: Transparency is a Value, not a Strategy
The first thing I've told people who've asked me how they can apply transparency to benefits their own ventures is that you can’t just ‘choose’ transparency as a response strategy to a certain situation - people will see right through that. In order to be trusted and to have your message resonate, you need to build and maintain a track record of openness & honesty in all different situations.
In order for people to respond on a visceral basis to an organization's "transparency", they must be able to trust the messenger. In order for them to trust the messenger, the messenger must have a track record of being transparent and authentic in cases where it was less urgent or potentially adventageous to be so. Therefore, an organization cannot just turn to 'transparency' as a strategy to help them get out of a crisis - they must first show that it is a value throughout the organization.
The public's inherent distrust of strategies came up repeatedly during the past few months as FORGE generated attention for its "radical transparency". Many people who were not familiar with our background expressed the concern that FORGE coming out publicly in response to a crisis situation did not represent true transparency. In order to be able to respond to that legitimate fear, it's been really important to be able to show the ways in which transparency has been a value that we've demonstrated throughout our history. We may not have had a crisis like this before, and our transparency may not have generated this kind of attention before, but we’ve always been straightforward about both our successes and our failures. For example, we post each project's Monthly Progress Report in full on our website without removing the parts about the project's problems, issues, or concerns. In my own blog, I've talked about issues we've faced and difficult decisions we've had to make. And when people ask questions or express concerns, we are there to answer them frankly and publicly.
While we never actually called it transparency until recently (it is a bit of a buzzword), the value of being open and honest about our successes, failures, mistakes and lessons is one that has shaped every aspect of FORGE and its evolution. Five years in, it ended up helping us get out of a crisis in a wholly unexpected way. And yet, I hold that transparency is not a tactic that can be turned to when times get tough. Because in the end, people are rightly suspicious of being taken advantage of. They must trust you to invest in you. And trust can only be built through consistent action over time.
- Kjerstin Erickson
www.FORGEnow.org


