Yes, in my time I have been known to hang around with trouble makers.A few weeks ago, I was in Tijuana, Mexico with an inspiring team making trouble for poverty.There is an amazing Mexican company called Mi Farmacita, lead by Guillermo Krasovsky, which aims to bring affordable health services to low-income communities using an innovative franchise pharmacy model and minute-clinic style doctor`s office.In Mexico, the poor distribution of generic drugs means that low-income communities often do not have access to affordable medicines for common ills such as flu, allergies, arthritis, and they often wait many weeks to see a doctor if at all.Mi Farmacita is changing that!Not only are there now quality health services (doctors ad generic drugs) in these communities, Mi Farmacita outlets also sell services such as purified water, phone services and Internet time.They now have nearly 80 franchisees throughout Mexico.The 16 franchises that have been in operation for at least 22 months process about 90 sales transactions daily, or 2,400 monthly, and sales across the franchise’s 57 outlets totaled more than US$2.9 million in 2006.Their growth potential in phenomenal.
To learn more about their full model, you can read the WRI case study which is quite comprehensive by clicking here.
Guillermo has an entrepreneurial spirit like no other and his passion for helping low-income people in Mexico radiates in the video below: