While in New York the other day, Global X interviewed 2007 Acumen Fund Fellow Nadaa Taiyab, who just returned from Bombay where she worked for Medicine Shop India, an international chain of pharmacies.

Nadaa Taiyab tells Global X how she was able to redesign a service conceived for the elite into a product successful with the urban poor.

Listen to her advice on how to sell a service to the urban poor: do a lot of marketing research (but not too much!) before launching, so that the design, pricing and overall offering are perfectly in sync with what customers who are at the bottom of the economic pyramid.

Watch Nadaa Taiyab in this short (four minutes) interview!

In this three-minute interview, Adrien Couton tells Global X why he is proud of his work with International Development Enterprises (India). He helped Amitabha Sadangi write a business plan to raise money for a profit-making venture, worked on exporting IDE's drip irrigation technology to Pakistan and East Africa, and looked into creating an SMS system for resellers to place orders.

Adrien Couton proudly tells the story of Ms Patel, who doubled her income thanks to IDE's irrigation device. She was able to send her son to computer science school. And her family is now reunited as her husband doesn't need to work in Bombay six months a year! This is one of 4 million small farmers IDE is serving. The potential? 260 million in India only!






Dans cet entretien de trois minutes, Adrien Couton raconte à Global X ce qu’il a fait en Inde avec International Development Enterprises (India). Il a tout d’abord aidé Amitabha Sadangi a préparer un business plan pour soulever de l’argent pour une nouvelle entreprise, puis a travaillé à l’exportation vers le Pakistan et l’Afrique de l’Est de leur technologie d’irrigation par gouttes, et enfin amélioré les opérations en créant un système de SMS/Text pour passer les commandes.

Adrien Couton raconte l’histoire de Madame Patel, qui a réussi à doubler ses revenus grâce au système d’irrigation d’IDE-India, et a donc ainsi pu envoyer son fils dans une école d’informatique. Sa famille est maintenant reconstituée car son mari n’a plus besoin de s’exiler en ville six mois par an ! IDE-India aide quatre millions de petits fermiers comme Madame Patel. Le potentiel ? Au moins 260 millions, rien qu’en Inde !
 

As an Acumen Fund Fellow, Ayeleen Ajanee was based in Lahore where she worked for the Kashf Foundation helping women entrepreneurs who earn less than $4 a day.

In this two minute interview, she tells Global X how important it is to communicate the plethora of knowledge she has acquired and to share it with other communities.

This is Ayeleen Ajanee's second interview with Global X. You may want to watch the first one here.

Global X interviews Matt and Jessica Flannery, co-founders of Kiva, before Oprah can get the chance.

Watch Matt as he explains how he made the decision to quit his Silicon Valley job and work full time for Kiva.  And listen to Jessica as she describes her pre-marital problems, which actually led to Kiva’s birth!

(Don't forget to read Matt's blog on Social Edge. Here are a few pictures of Matt, here and there...)