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Nadaa Taiyab - India
Filed Under:
Acumen Fund Fellow - Class of 2007
While in New York the other day, Global X interviewed 2007 Acumen Fund Fellow Nadaa Taiyab, who just returned from Bombay where she worked for Medicine Shop India, an international chain of pharmacies.Nadaa Taiyab tells Global X how she was able to redesign a service conceived for the elite into a product successful with the urban poor.
Listen to her advice on how to sell a service to the urban poor: do a lot of marketing research (but not too much!) before launching, so that the design, pricing and overall offering are perfectly in sync with what customers who are at the bottom of the economic pyramid.
Watch Nadaa Taiyab in this short (four minutes) interview!
American Diabetes Association
Dear Ms. Taiyab, I enjoyed listening in, on your interview with the theme of spreading the word for community awareness, when it comes to health care. I have volunteered with the American Diabetes association, where we have attempted to inform the Hispanic public and invite them for clinics or Expositions, and start this process of being tested for Diabetes, along with their children as well. The Hispanic population is ever so growing in our city and state, that we hope to find more ways that the community can become more educated with this disease and have access in tracking diabetes for the rest of their lives.
Warmest regards, Ramiro C. Flores www.thepeoplesstory.com