Back in my oh so heady youth, when a company would make a presentation about setting up an online store, coding the back end of an online store, or storing product information in a database, the preferred generic, non-industry specific products that were proffered for theoretical sale were widgets, or their interchangeable counterpart, gadgets. Every once in a while a rookie salesperson would combine the two into Gidgets, and was forced to endure a flood of questions on the viability of a store that sold nothing but surf cinema paraphernalia.

Of course, a lot of what we thought we knew about the internet way back when turned out to be wrong. Gadgets and widgets aren't generic placeholders for real products you might sell, they're actual things that you can use to help market your organization. Well, actually they're virtual, not actual things. Virtually actual. Well, those quick little apps for your desktop that you think are really cool for an hour or two and then forget about after that.

The web has gotten in on this now, with Google Gadgets being the latest entry. We've been using Gydgets for ours. (No, Sally Field and Sandra Dee have nothing to do with Gydgets - as far as I know.) In both cases, you are walked through what used to be called a wizard, and you fill in various options to create your widget, gydget, gadget, flibberdygibbit thingamabob. Basic assumptions are made, and with an RSS feed and a YouTube channel of your own, you can create a blob for people to stick on other pages to promote your pages. Only, the results are varied. This is what my Google Gadget ended up looking like:



Those missing images? Ascii code that wasn't translated correctly somewhere along the line. Blech. Was it worth it to figure out where? Nope. And so, my experiment with Google Gadgets came to a close, and I put a note in the back of my head to check back on it again sometime in the future.

Or to simply make a Facebook app via Netvibes. More flexibility, more exposure.

Google Gadgets actually hung in there better than the ones I tried before finding Gydget.com. I won't bother boring you with the names of busted widget companies, and just say that the lack of flexibility on these nascent tools leaves a lot to be desired at this point. Focus on your content, and if one of these gidget-gadget-widget-thingamabob makers comes up with something useful, use it. And if, like Gydget, there's an interface to track where your flibberdygibbet is being used, you too might be dissapointed to find that there aren't that many people out there interested in promoting your stuff over theirs:



Depressingly enough, the 9 spots where the Untangled Gydget is located? Yeah, they're all me. More depressing? That makes this our most popular Gydget. The nice thing is that they're built and don't require any maintenance, so if they start taking off later, yippee! We could start a campaign in ou newsletter to promote them, and maybe then we'd see some traction, but that's not really what Social Edge is geared towards. If you're trying to get your visibility up through a word of mouth campaign via your most passionate advocates, this might be worth doing. Otherwise, your time and energy is probably better spent applying for a Google Adwords grant.