In 20 years, will anybody think of Waterworld when Kevin Costner's name comes up in a conversation? Or will they be more likely to reminisce about Field of Dreams or Dances with Wolves? I would guess that Waterworld will fall more and more out of the publics' conscience, as fewer and fewer people reference it.

(If you missed Waterworld - and most people did, thankfully - it was sort of an anachronistic sequel to An Inconvenient Truth, with Jet Skis and gills.)

Then again, if people are interested in finding out about horrible movies of the past, it will float right up to the top.

Getting your content and/or media out into the ether may not return immediate results, but if it's tagged well and of high quality, it will rise to the top of appropriate conversations. Seth Godin blogged about a new site called Addict-o-matic. The link he posted was a search of Acumen Fund related information, and lo & behold, there were three X-Interviews with Acument Fund Fellows on the page that came up.

Good stuff, and a whole lot more enjoyable than Waterworld.