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Desperately Seeking Hybrid Funds
Hosted by Villy Wang, President & CEO of BAYCAT (September 2008)

Genetically speaking, hybrids are the offspring of two different breeds or species produced through human manipulation for specific desirable characteristics of both. Whether this makes you think of tangelos (a mix of grapefruit & tangerine), or fuel-saving automobiles (gas & electric), or even golf clubs (iron & wood), it’s always about finding the best of both worlds.
Enter the world of the hybrid nonprofit social enterprises, which creates the need for hybrid business models, hybrid funding, and thus hybrid professionals!
Specifically when it comes to raising money, even the vocabulary “fundraising” or “development director” versus “investing” or “investment relations manager” connotes different processes and personnel with different skill sets. What really is the difference between writing a grant and a business proposal in the world of the hybrid nonprofit social enterprise?
Although traditional grant makers are impressed that an organization has diverse sources of funding that include earned income, it is not necessarily a requirement for funding. When do grants become investments that require a ROI? In our hybrid nonprofit social enterprise at BAYCAT, clients enjoy the fact that their “fees” are really “investments” that further a social purpose that is also supported by public and private grants. In fact, the growing trend is that our clients who pay us a fee also become donors, or vice versa. Thus, a new hybrid “clienor” or “donorent” is born. (yes, you heard these terms first on Social Edge!)
And as you scale your operations, who cultivates, manages and supports these relationships? Do hybrid nonprofit social enterprises have to invest greater resources in establishing a traditional development department, an investor relations team and a sales/client management division?
Perhaps one way to think about this issue is that the fundraising/investment world is really at a non-existent or nascent stage for social enterprises, and that is why we work so hard at hybrid fund development tactics:
Therefore, as we develop new sources of ‘hybrid’ funding, isn’t it just as important to develop a pool of hybrid fundraising/money making professionals?
- How can we run our nonprofit social enterprises efficiently so we can manage donors, investors, clients and clienors/donorents?
- Where do we find these hybrid fund developers?
- What do we call them and pay them?
- How do we stay competitive with the marketplace?
Join Villy Wang, President & CEO of BAYCAT, in the conversation.




ROI on donor investment
Hi Villy,
Thanks for this very relevant and informative topic! I want to turn to your question, "how can we run our nonprofit social enterprises efficiently so we can manage donors, investors, clients and clienors/donorents?"
In the most traditional sense, a fundraiser has a top-down approach in which the project determines the fundraising strategy.
An investment manager concerned with ROI would have to be aware of the monetary kick-out of a donor's investment, and the social benefit of the investment (in a broad sense). As an investment manager accountable to a donor, he/she would want to ensure maximum ROI on the investment to attract as many "clienors" or "donorents" as possible. The focus is not on the project so much as it is on the donor and his/her money, and how the investment manager can ensure maximum ROI.
This begs the question of how to measure the ROI on a scale that objectively compares the monetary and social benefit of all projects of an organization. Because only then, can we ensure maximum ROI on the investment.
In terms of staying competitive, do we run a risk of converting a social enterprise into a for-profit model, where the focus is on monetary gains as opposed to social benefit?