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Radical Collaboration
Hosted by Jeff Hamaoui (December 2007)
The time for playing small and separate is over…We live in a crucible in which the forces of globalization, environmental degradation, poverty and emerging markets have driven companies, governments and non-profits to a new understanding of their limits. The problems that complex, interdependent systems create are beyond the scope of any one player to solve. The hidden opportunities of this moment are beyond the ability of any entity laboring in isolation to discover.
Working across the globe with social entrepreneurs, corporations and governments, we have found that the most powerful and sustainable solutions to the challenges of this new age come from ideas that transcend traditional boundaries and ways of doing business—whether your business is shareholder profit or public benefit. These things are not mutually exclusive.
Enter Radical Collaboration…
There is a need to build platforms for truly breakthrough design by creating multi-faceted partnerships aligned to explore, develop and exploit possibility. What does that look like? It’s bringing together an international finance giant, a development agency and a construction conglomerate in synchronicity to build 100,000 units of low-cost housing in Central America. Business profits, the effect of public dollars is amplified, and poor families get affordable green homes. If this dance of interdependence is splendidly done, everyone wins.
Some key concepts to keep in mind…
The first thing to keep in mind; don’t collaborate when you don’t have to; not every opportunity is collaborative; if it is more effective to go alone; go alone – as with African saying: “If you want to go fast, go alone; If you want to go far, go together…”
1. Opportunity leads, design follows
For sustainable investment from partners, the drivers for a partnership need to be correct; good collaboration begins with a mutual opportunity.
2. The three C’s – Capital, Capacity and Credibility
A recognition between partners that what is being traded goes beyond capital (which is always the focus up front); partners bring value through their different capacities and their credibility in a given field; in the case of non profits this value is often overlooked.
3. Relational collaboration: It’s not brokerage – it’s production
Complex collaborations require an investment of time and physical proximity to hammer out the details; think of radical collaboration being organized less like brokerage and more of a movie production; we need deals produced and a production methodology…
4. Space Matters; Context and creativity
WHERE people collaborate is critical to HOW they collaborate; again the world of films gives a useful parallel – the movie studio. An open collaborative space that permits creativity and flow.
5. Keep it simple
Collaborative complexity is directly related to the number of players involved – land key strategic partners first and add tactical partners as needed
6. Transactional collaboration
When what is traded is of tactical rather than strategic importance then there is real opportunity for automated market places; this includes iterative decisions, the movement of information and the trading of simple commodities – not all collaboration need be ‘radical’…
We have been exploring this delicate choreography pulling together the experience, the networks and the nuanced understanding of how to create cross-sector opportunities. Radical collaboration doesn’t deliver pat answers, it isn’t about consulting.
You have to use design thinking—a collaborative, iterative, and holistic approach to solving problems and mining opportunities—to help invent a new future for business.
Join Jeff Hamaoui in the conversation.


radical green collaboration
You may want to check out the building we have constructed in Second Life, the virtual reality space with millions of members. We plan to rent space to the Green Festival companies and create the first online, three-dimensional eco-mall.
http://www.globalcitizencenter.org/content/view/32/2/