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Who will build a more efficient marketplace?
Hosted by Charles Cameron (September 2009)

This week is Social Capital Markets week!
The SOCAP 2009 conference is taking place in San Francisco, and we're here to keep the conversation flowing online, too.
Kevin Jones (picture by Global X here), co-founder of SOCAP and founding principal of Good Capital, talked to the
You know, there are a lot of conversations about the future happening around the world, but mostly they're taking place inside walled gardens. The thing that I'm most proud of is that this conference builds bridges between these gardens, and between them and the street.
Specifically, he said, "SOCAP brings together the big players and their rigorous processes with the folks who are just starting out" as social entrepreneurs.
That's bridging a gap we've talked about a lot here on Social Edge -- the gap between a bright, even brilliant, idea and the funding organization that can give it impetus.
How can we best bridge that gap?
At the moment, there's terrific duplication of effort when many small social entrepreneurs do the same research to find out what funds might be available -- and there's also the issue of the "poor fit" whereby one funding agency's requirements my differ so greatly from another's that a small outfit may spend needless hours filling out different forms as part of similar applications.
Another issue that has come up here is that of the startup that finds it needs to present itself in a way that aligned with foundation or investor interests, but tilts it away from its own driving passion - perhaps just a little at first, but in such a way as to significantly reduce its vision over time...
- What's slowing you down, in terms of getting needed funding?
- What do you need to know from funders?
- How could you most easily find it out?
- What are your questions about funding?
- Have others asked them before you?
- Do you have access to their research?
- Would you be willing to share yours?
- How does collaboration work in a competitive market?
- Could some kind of software ease the burden?
- Who will build the application that solves their problem -- and yours?
And to sum them up:
Who is stepping up to help make the whole sector more efficient rather than trying to solve only part of the problem internally just for their own organization?
These aren't easy questions, and they're all the harder when they're asked in a context where beginning entrepreneurs are talking among themselves -- the funders need to be in on the conversation, too. We all want to help, we all want things to go more smoothly, for the best ideas to get effective implementation... But sometimes we need a bridge to get across the gaps.
SOCAP offers us one such bridge. Let this conversation be another, in parallel with SOCAP. It's time we talked! Join Charles "hipbone" Cameron in the conversation.


Kicking off
My own interest in a social market was aroused about a decade ago and it came from discussing the concept with Terry, P-CED's founder and what he'd been doing in Russia. My real participation began in 2003/4 when we incorporated in the UK, as a business for social purpose.
There are two elements of funding which affect us. First is the revenue which drives core operations and second the seed funding which puts the ideas into action. In the Russian instance, I understand that the latter came from USAID.
The great obstacle in the former are the differing perceptions of a social economy. I offer an illustration in a social enterprise which had need of a software product like our own. What they saw as something which should be opem source, we saw as something to yeild revenue for social objectives.
With a profit for social purpose model, we need referrals and recommendations as a reputable supplier also delivering social outcomes, though typically the experience is one of denial.
So, skipping the questions about funding as regards this revenue element, I'll continue by saying that yes, others have access to our research. The economic paradigm being posted online in 1997, free to use and rather difficult to imagine how it could be ignored in any conception of social business.
Theory of collaboration doesn't translate into practice unfortunately. I've approached countless organisations over the last 5 years with nil response. We've been obliged to go it alone.
Software certainly eases some of my burdens. I develop it after all. I see many attempts at online social directories, most promoting just a select few, some going further in their selectivity.
In a recent experience I encountered Royal Bank of Scotland soliciting input from social businesses. As is often the case, they seem to have their own interpretation of social business, measured in terms of accumulated fund and have no response to offer.
http://www.se100.co.uk/
Tragically, the interpretation of a social capital market seems typically to be one in which organisations compete to imprint just their own approach and brand. On that basis, social capitalism simply will not work.