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Death by Definitions
Hosted by Rod Schwartz (February 2010)
Death by Definitions in Social Enterprise Land
At many meetings I attend on social enterprise there is always a point where faces twitch and bottoms shift nervously in their seats. In the more polite fora someone will ask the others to define their terms —in more confrontational settings an advocate will be directly challenged, “that is not a social enterprise”, they will be summarily told. A debate will then ensue about what is or is not “social”. Passions on this subject run high as people have dedicated years, or a career lifetime, to a particular line of thinking.
At times, it is about even more than mere pride. Certain grants or tax treatments will only be permitted if the recipient organisation is a charity or some other qualifying entity. In the USA and Canada there are restrictions as to which recipients can receive money from charitable foundations —in many cases they must be classified as “not for profits”. In the UK, only certain types of organisations can qualify as Community Interest Companies or as registered charities and there is an explicit definition for a social enterprise. The Government is also looking to accelerate the development of standards regarding “social return”. The Social Enterprise Coalition recently held a “mini-circus” to launch its Social Enterprise “Mark” —shall we all now adhere to it? The Nobel Prize winner, Muhammad Yunus, has proclaimed what he sees as the criteria for being described as a social business. Yet we at ClearlySo have a different definition. As he is the Nobel Laureate, does he automatically win? Is it important that someone does win and that a common definition is established?
Many advocates articulately support their definitions or seek to redefine pre-existing ones. Buzzwords become critical. “Social investment” becomes “mission related investment” and looks set to become “impact investing” —is any of this productive? Some of this can be pride (“I was the originator of the term.....”), but can it not also be argued that common definitions may accelerate the development of the market?
But there is another possibility. From my time in investment banking (Lehman Brothers), I can recall the days when the now enormous swap market reached maturity and came to develop standards, which some players saw as an essential contributor to future growth. Yet this standardisation process began only after a phase of monumental growth. Only when it reached critical mass did participants find it necessary to agree to common definitions. Is it not possible that a premature attempt to do this in the social investment space will stifle innovation? Does caution not seem especially important in the social enterprise and investment sector where the very nature of what is social must, by definition, be personal and subjective?
Rod Schwartz says: "Let’s spend our time growing the sector and leave it to future generations to decide what to call what we did." What do you think?


Government grants and tax treatments
First, I agree with your last statement.
Second, it has been my experience that people who use the term social investment often are lobbyists who want new Government grants or tax treatments so that they can implement their own personal social agenda. Mission-related investors are primaily focused on a specific problem. Impact investors are trying to do the most good with the funds that they have. I prefer working with mission-related, impact investors who are working on a mission I believe in.