Modest Wear for Muslim Women and Reatil Stores

Value Proposition:

Muna AbuSulayman Company aims to provide Chic Modest clothing for Muslim women.  These clothing will be very modern, and trendy but which fulfill the modesty needs of Muslim women in different cultures.  Other brands either provide frumpy clothes, or non-modest options that need to be reworked, resewn, or layered in order to provide the needed proper coverage. Consumer will be happy to find chic clothing while minimizing expenses and time associated with the usual coordination and layering needed. Consumers will feel proud of their own heritage and religious tradtions rather than feeling frumpy. Additionally the brand will help move the consumers away from the more ethnic and non-professional looking options that they have to endure for many years.

Muna Abusulayman the creater of the company is a Media Personality who is well known for her fashion sense and is considered to be a Modest Wear fashion icon.  She has personally suffered from the resources wasted in finding and coordinating beautiful and chic outfits that were also modern that she wore on TV.

Although Modest wear is not a new phenomena, it has not been created in a global scale before with the same styles sold in major department stores and boutiques in different countries but rather were localized. 

Muna plans to work with different NGO organizations to find disadvantaged communities that can help supply some of the embroideries and work that are needed for these clothes.

Muna has created her first collection which received a lot of support in Jeddah in May of 2008.  She is currently working on doing the samples and producing the limited collection to be in stores by May 2008. 

Eventually, Muna would like to start a store chain and on-line retail site to see not only her clothes but beautiful artisan work from all over the ME, in a way that resembles the Anthropology stores but with a Middle Eastern twist and taste.  

A Major portion of the profits from the fashion collection and stores will feed into the Muna AbuSualyaman foundation for leadership in Third World countries.