Hello Suresh,

Welcome to the 2008 GSBI application process, and thank you for submission of your business model. I am the GSBI Task Force member who will be providing you feedback on each of the steps. Because your exercises arrived later in the application period, I’ll be starting with your business model, working next through your value proposition and then, if time allows, your target market statement.

1. Identifying on your income fishbone the percentage of the total income each income generating activity contributes will show the relative importance of each activity. The same treatment would be useful for the cost fishbone.

2. Also on the fishbone diagrams, including costs or prices per unit will help quantify revenue and expenses, allowing you to evaluate your model for financial sustainablilty. For example, you could include the fee you receive per person for training, and the number of people you expect to train. Similarly, you could include in the expense fishbone the cost to train each person. This would definitely make your model more informative.

3. You mention that “…substantial revenue is expected to come from medical and health care services provided…” Could you please clarify for me where on your income fishbone diagram the income from these services appears? Neither “service sale” nor the transaction fee from “training per person” seems to fit the description of medical and health care services appearing in your introductory paragraph.

4. The statements in your list of critical success factors could be rephrased to emphasize the conditions you are depending on to ensure the success of your program. For example, your first bullet point, “A new alternative method of service delivery at lower cost…compared to other service delivery mechanism” could be restated as “Cost to deliver alternative service must be lower than other service delivery mechanism.” This would more clearly convey that you are depending on your service to be less expensive than existing services for your enterprise to be successful. This approach could be used to edit the rest of the critical success factors as well.

I really appreciate the extensive effort that went into your preparation of Exercise 3. If you would like to submit a revision of your business model, I would gladly accept it through Friday, February 29.

Regards,
Susan Mandle
2008 GSBI Task Force

Previously Susan Mandle wrote:

Hello Suresh,

Welcome to the 2008 GSBI application process, and thank you for submission of your business model. I am the GSBI Task Force member who will be providing you feedback on each of the steps. Because your exercises arrived later in the application period, I’ll be starting with your business model, working next through your value proposition and then, if time allows, your target market statement.

1. Identifying on your income fishbone the percentage of the total income each income generating activity contributes will show the relative importance of each activity. The same treatment would be useful for the cost fishbone.

2. Also on the fishbone diagrams, including costs or prices per unit will help quantify revenue and expenses, allowing you to evaluate your model for financial sustainablilty. For example, you could include the fee you receive per person for training, and the number of people you expect to train. Similarly, you could include in the expense fishbone the cost to train each person. This would definitely make your model more informative.

3. You mention that “…substantial revenue is expected to come from medical and health care services provided…” Could you please clarify for me where on your income fishbone diagram the income from these services appears? Neither “service sale” nor the transaction fee from “training per person” seems to fit the description of medical and health care services appearing in your introductory paragraph.

4. The statements in your list of critical success factors could be rephrased to emphasize the conditions you are depending on to ensure the success of your program. For example, your first bullet point, “A new alternative method of service delivery at lower cost…compared to other service delivery mechanism” could be restated as “Cost to deliver alternative service must be lower than other service delivery mechanism.” This would more clearly convey that you are depending on your service to be less expensive than existing services for your enterprise to be successful. This approach could be used to edit the rest of the critical success factors as well.

I really appreciate the extensive effort that went into your preparation of Exercise 3. If you would like to submit a revision of your business model, I would gladly accept it through Friday, February 29.

Regards,
Susan Mandle
2008 GSBI Task Force

Hi Susan,

Thank you for your comments on my business plan, which I will submit revision on that Feb 27 (tomorrow).  I wish I could also manage necessary revisions- if any on Target Market Statement and Value Proposition exercises before the deadline arrives. 

Thank you once again.

Regards,

Suresh Acharya

Previously Susan Mandle wrote:

Hello Suresh,

Welcome to the 2008 GSBI application process, and thank you for submission of your business model. I am the GSBI Task Force member who will be providing you feedback on each of the steps. Because your exercises arrived later in the application period, I’ll be starting with your business model, working next through your value proposition and then, if time allows, your target market statement.

1. Identifying on your income fishbone the percentage of the total income each income generating activity contributes will show the relative importance of each activity. The same treatment would be useful for the cost fishbone.

2. Also on the fishbone diagrams, including costs or prices per unit will help quantify revenue and expenses, allowing you to evaluate your model for financial sustainablilty. For example, you could include the fee you receive per person for training, and the number of people you expect to train. Similarly, you could include in the expense fishbone the cost to train each person. This would definitely make your model more informative.

3. You mention that “…substantial revenue is expected to come from medical and health care services provided…” Could you please clarify for me where on your income fishbone diagram the income from these services appears? Neither “service sale” nor the transaction fee from “training per person” seems to fit the description of medical and health care services appearing in your introductory paragraph.

4. The statements in your list of critical success factors could be rephrased to emphasize the conditions you are depending on to ensure the success of your program. For example, your first bullet point, “A new alternative method of service delivery at lower cost…compared to other service delivery mechanism” could be restated as “Cost to deliver alternative service must be lower than other service delivery mechanism.” This would more clearly convey that you are depending on your service to be less expensive than existing services for your enterprise to be successful. This approach could be used to edit the rest of the critical success factors as well.

I really appreciate the extensive effort that went into your preparation of Exercise 3. If you would like to submit a revision of your business model, I would gladly accept it through Friday, February 29.

Regards,
Susan Mandle
2008 GSBI Task Force

Dear Susan,

Please, find attached herewith the revised version of my business model.

I would be pleased to revise it again if you think so.

Thanking you,

Regards,

Suresh Acharya

Hi Suresh,

I'll finish reviewing all of your exercises this morning and provide comments. Please check back later today.

Regards,
Susan