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Up to GSBI 2008 Exercise 3: Business Model
Dear Kathrine,
Thanks for the guide since the submissions started. Attached is my exercise 3
for your review.
Hi Mr. Jonathan,
Thank you for your exercise 3, which is really well done for your first try - excellent work! I had just two questions:
1. I'm not quite sure where you are getting your advertising revenue from. I'm guessing from your updated target market statement that this will be from banks, but I'm not sure how you will be getting TV, magazine, or billboard revenue unless you are operating those, too. This just seems a little unrelated to the focus of your enterprise, so you may want to add some information to clarify that for your readers.
2. You have quite a few critical success factors, and they all do appear to be important. You might want to reduce these down to the 3 to 7 factors that are most important, to help you and your organization know what to focus on. With so many factors, it can be difficult sometimes to balance competing needs, but with just a few, you can remember them and stay very focusing on achieving them.
Otherwise, it looks very good! Feel free to post an update, and also let me know if you have any questions.
Best,
Katharine
Dear Mr. Jonathan,
Thank you for your updated exercise 3, which responded to my questions. I think, with this, your exercises are complete. Great work! You will be contacted soon by the GSBI main office about next steps; would you be able to submit your email address to GSBI2008@scu.edu, so they can contact you that way?
Thank you again, and all the best,
Katharine










