The Target Market Statement describes the direct and indirect beneficiaries of the organization (those individuals or groups that the organization’s is intended to serve), the size and characteristics of the beneficiary groups, how the beneficiary group (“the market”) is segmented, and how/why the products/services of the organization create value for the beneficiaries. To SUBMIT your Target Market Statement, click on the Start a New Conversation button, post a description and attach your Target Market Statement. If you have any difficulty posting, please email your exercise to gsbi2008@scu.edu and we'll post it for you. To provide feedback or suggestions to a business plan, click on "reply to this" button and post your comments.