The Marketing Communications Manager will play a key role in marketing at FSG Social Impact Advisors, including building marketing strategies and plans, leading and implementing marketing and communications projects, and contributing to internal and external communications and other “lead generation” activities. The Marketing Communications Manager will also play an integral role in the continued development and maintenance of the website and FSG internal knowledge base. Reporting to the Managing Director, the Marketing Communications Manager must have the flexibility to operate at a higher management level leading complex projects with multiple internal and external stakeholders or at the hands-on, individual contributor level. A positive, can-do attitude is essential for this role.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Stakeholder Marketing and Communications Planning and Execution. Lead assigned marketing and communications efforts, including planning and implementing projects and campaigns. Work with external vendors and internal staff to develop and produce collateral, product or program information sheets, direct mail/email, roundtables and workshops, electronic newsletters, multi-media advertising, and public relations.
• Website. Implement web marketing strategies to increase traffic to the FSG website, with particular emphasis on search engine optimization. Pull monthly website traffic reports. Contribute to the development, update and continued maintenance website. Lead or provide feedback on development projects with external vendors, proof and test pages, draft content about FSG work and activities, look for opportunities for improvement.
• Online Marketing. Identify and leverage new media communication channels to promote, market and create a buzz around FSG Social Impact Advisors and its intellectual capital.
• Conference Management. Serve as the point person to coordinate the presence and participation of FSG Social Impact Advisors at appropriate conferences and events. Oversee the attendance, registration and marketing communication efforts of conferences, liaising with practice area champions. Seek out, track, and encourage senior leadership participation in speaking engagements. Support senior leadership external efforts by assisting with the creation of materials, presentations, and speeches. Maintain annual conference budget.
• Publications. Assist with the editing, design, and production of all reports/white papers produced for clients including the development of integrated marketing campaign for distribution and outreach to target communities. Manage and deliver FSG Social Impact Advisor’s quarterly online newsletter, sourcing for fresh content, writing, and developing mailing list.
• Knowledge Management. Work with internal staff to gather and organize information about past client cases, action initiatives, and success stories for FSG. Create processes for better tracking and logging of case work and organizational learning, as needed. Gather benchmarks and data showing the effects of interventions by foundations and corporations.
• Customer Relationship Management. Improve customer relationship management for targeting and maintaining on-going contact with clients and funders in all marketing campaigns using database management system. Lead and/or contribute to projects to improve constituent data.
• Public Relations. Work with external vendors to conduct all related activities, including proactive contact with the media; writing and issuing articles, announcements, and press releases; creating and coaching on presentations and press conferences.
• Departmental Responsibilities. Serve as a resource and coach for other staff working on marketing-related activities; incorporate marketing metrics as part of overall firm measurement of success; proactively engage FSG Social Impact Advisors with up to date marketing news that is fresh, timely and positive, in line with keeping the firm’s culture of accessibility to information at all levels; maintain departmental budget in a resource constrained environment.

REQUIREMENTS:
1.    Bachelor’s degree in marketing, communications, or similar required; master’s preferred.
2.    Minimum of 3 years of marketing and communications experience in progressive marketing roles and with proven success working independently.
3.    Experience in nonprofits and the marketing of services, consulting, membership, or similar.
4.    Comfortable with new media communications tools (e.g., Web 2.0)
5.    Ability to be self-directed and proactively engage senior leadership on strategic issues and to be motivated to spend significant time on hands-on project implementation.
6.    Ability to write for marketing and public relations needs adjusting style and tone as necessary.
7.    Excellent project management skills with ability to manage multiple demands and timelines while maintaining a can-do attitude.
8.    Ability to seek out and receive feedback and input from people with various personality types and interpersonal communication skills.

FSG Social Impact Advisors is a nonprofit organization dedicated to accelerating social progress by advancing the practice of philanthropy and corporate social responsibility in three ways: Advice, Ideas, Action.

See full job description.  Candidates should contact us via email careers@fsg-impact.org