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Better World Books
Vice President of Marketing, San Francisco Bay Area, CA or Atlanta, GA
Better World Books (www.betterworldbooks.com) … the "online bookstore with a soul"… is seeking a Vice President of Marketing to help us change the world through a new form of capitalism focused on people, planet and profit. Founded in 2002, Better World Books a for-profit social enterprise that has a proven self-sustaining business model. With three physical locations, 170 employees, an inventory of over two million books, expansion underway to the UK, $4.0M in private equity and access to multi-million dollar credit facilities, its own e-commerce site rapidly expanding, Better World Books is poised to move from its current baseline of $20+ million in annual revenues to $100M+ and deliver $30M in direct funding in support of literacy (by 2012).
We're not a traditional company with an add-on "cause" component. Social and environmental responsibility is at the core of our business. You could say it's in our DNA…a built in "cost of doing good." We seek a top-tier Marketing talent who shares our passion and dedication to helping create a better world……one book at a time.
The VP of Marketing will be a leader in the online used book market, driving integration of brand values across consumer and partner touch points, media relations, overseeing customer relationship growth, and
providing tools and support for the book acquisitions team. He/she will provide strategic leadership to enhance BWB's market leadership and social enterprise and innovation. A track record of attracting and developing high performing teams, and skill in brand development and differentiation, digital marketing, and partnership management. Must exhibit courage and conviction to test, experiment and ultimately drive new business value and customer satisfaction.
Primary Functional Areas:
Primary Job Responsibilities:
Directing brand development and communications strategy across all consumer and partner touch points
Leading strategic customer lifetime value, leveraging CRM and the customer database
Overseeing strategic alliances and positioning within acquisitions channels
Developing and executing an annual strategic marketing plan andmeasuring quarterly success against plan; reporting to the Board quarterly
Owning the entire Customer Experience on BetterWorld.com.
Qualifications:
Bachelor's Degree in a related field; advanced degree or certification in a related field could be a plus
Eight or more years of increasing responsibility in a marketing-related function
Strong online product and marketing knowledge including experience in driving growth in an online consumer business
Strong knowledge of, and experience in, ecommerce; the ability to build a meaningful ecommerce brand
A passion for the mission of Better World Books
Other Personal Characteristics:
A track record of success and leading an organization in new and innovative areas
Strategic but willing to dig in and get hands dirty; able to think and act decisively and quickly; enjoys working in a fast-paced environment
Proven ability to lead the organization in a manner that inspires with vision, executes to meet goals, and addresses the day-to-day needs of a young and growing business
Compensation
Better World Books offers a competitive salary with excellent benefits, including stock options. Benefits include health, dental, a 401K match, generous PTO and the potential to experience first-hand the impact we make with our partners in Africa, Asia, Latin America and across the U.S. A relocation package available. Non-monetary
compensation includes being part of an innovative, meaningful, fun, and rapidly growing organization that is changing the world through its support and promotion of literacy and education.
Application Procedure
Please send a cover letter and resume by email with "VP Marketing" in the subject line to EXECMGMT@BETTERWORLDBOOKS.COM.
We're not a traditional company with an add-on "cause" component. Social and environmental responsibility is at the core of our business. You could say it's in our DNA…a built in "cost of doing good." We seek a top-tier Marketing talent who shares our passion and dedication to helping create a better world……one book at a time.
The VP of Marketing will be a leader in the online used book market, driving integration of brand values across consumer and partner touch points, media relations, overseeing customer relationship growth, and
providing tools and support for the book acquisitions team. He/she will provide strategic leadership to enhance BWB's market leadership and social enterprise and innovation. A track record of attracting and developing high performing teams, and skill in brand development and differentiation, digital marketing, and partnership management. Must exhibit courage and conviction to test, experiment and ultimately drive new business value and customer satisfaction.
Primary Functional Areas:
- Driving increasing amounts of the right web traffic to the Better World Books web properties; generate awareness and adoption of Better World Books and the BetterWorld.com brand
- Betterworld.com – Our primary consumer e-commerce site for selling used & new books, featuring free carbon neutral shipping on millions of new and used books, as well as $2.97 per book shipping anywhere in the world.
- Betterworldbooks.com – A site to support the broader business, providing resources for libraries, campuses, and community members. Customer relationship marketing – increasing the retention and lifetime value of BetterWorld.com customers
- Acquisition of Used Books: BWB acquires used books via : Libraries; College campuses; Community book drives; Thrift stores; and Corporate partnerships. We need to establish new partnerships and expand existing relationships. Additional opportunities are our 1,000+ libraris and their patrons, and campuses via students donating books.
Primary Job Responsibilities:
Directing brand development and communications strategy across all consumer and partner touch points
Leading strategic customer lifetime value, leveraging CRM and the customer database
Overseeing strategic alliances and positioning within acquisitions channels
Developing and executing an annual strategic marketing plan andmeasuring quarterly success against plan; reporting to the Board quarterly
Owning the entire Customer Experience on BetterWorld.com.
Qualifications:
Bachelor's Degree in a related field; advanced degree or certification in a related field could be a plus
Eight or more years of increasing responsibility in a marketing-related function
Strong online product and marketing knowledge including experience in driving growth in an online consumer business
Strong knowledge of, and experience in, ecommerce; the ability to build a meaningful ecommerce brand
A passion for the mission of Better World Books
Other Personal Characteristics:
A track record of success and leading an organization in new and innovative areas
Strategic but willing to dig in and get hands dirty; able to think and act decisively and quickly; enjoys working in a fast-paced environment
Proven ability to lead the organization in a manner that inspires with vision, executes to meet goals, and addresses the day-to-day needs of a young and growing business
Compensation
Better World Books offers a competitive salary with excellent benefits, including stock options. Benefits include health, dental, a 401K match, generous PTO and the potential to experience first-hand the impact we make with our partners in Africa, Asia, Latin America and across the U.S. A relocation package available. Non-monetary
compensation includes being part of an innovative, meaningful, fun, and rapidly growing organization that is changing the world through its support and promotion of literacy and education.
Application Procedure
Please send a cover letter and resume by email with "VP Marketing" in the subject line to EXECMGMT@BETTERWORLDBOOKS.COM.
