Free the Children
PR and Publicity Manager, Toronto, Ontario, Canada
Are you a person who enjoys challenges and making a difference in the world?
Free The Children is the largest network of children helping children through education in the world.
Through our organization's unique youth-driven approach, more than one million young people
have been involved in our innovative programs in more than 45 countries. Founded by international
child rights activist Craig Kielburger in 1995, Free The Children has an established track-record of
success, with four nominations for the Nobel Peace Prize and partnerships with the United Nations,
and Oprah's Angel Network.
Free The Children seeks a dynamic PR and Publicity Manager to oversee all media relations
The position is based out of Free The Children’s Toronto office (233 Carlton Street) with an
immediate start date. A minimum two-year commitment is required and salary is to be determined.
Upon completion of the three-month probationary period, staff members are offered health benefits,
an Employee Assistance Program and professional learning opportunities through the Staff
Professional Development Plan.
Roles and Responsibilities of a PR and Publicity Manager
The duties of this position include, but are not limited to, the following:
• Report to the Director of Communications and Marketing, Chief Executive Director and the
Chief Operations Director
• Direct, develop and execute all public and media relations activities, plans and strategies
• Manage high-level partnership and relationship building
• Direct and oversee a comprehensive proactive and reactive media relations program, which
includes both short and long term goals for the organizations
• Day-to-day team management and mentorship including delegation
• Measurement, evaluation and reporting
• Advisement of director on strategy and human resources
• Administer the highest level of quality control
Qualifications
The ideal candidate should encompass the following skill sets:
• Experience in and proven understanding and successes in media and/or public relations
• Past experience with successful story placement in national/international media outlets
• Capable of demonstrating strong diplomatic and critical listening skills
• Proficiency with the electronic communication, computing, and other systems that comprise
the modern working environment
• Extremely organized; ability to multi-task in a fast-paced environment with tight deadlines
• Strong background in and proven understanding and success in media and/or PR
• Superior verbal and written communication skills with the ability to articulate in a clear,
concise and compelling manner
• Intuition for interpersonal relationships and relationship-building
• Extremely proactive with the ability to provide prompt “follow-through” on projects
• An organized self starter, with the ability to work well both independently and as a team
• Ability to accept specific direction, with an outstanding work ethic
• Positive, enthusiastic, presentable, and comfortable speaking in front of large groups
• Bachelor’s degree preferred in Communications, Journalism, English or PR-related
discipline and/or relevant experience in the field
If you think you would be an ideal candidate for the position, email your cover letter and resume to
rann@freethechildren.com. Free The Children is an equal opportunity employer committed to
diversity and welcomes all interested parties to apply.
Free The Children is the largest network of children helping children through education in the world.
Through our organization's unique youth-driven approach, more than one million young people
have been involved in our innovative programs in more than 45 countries. Founded by international
child rights activist Craig Kielburger in 1995, Free The Children has an established track-record of
success, with four nominations for the Nobel Peace Prize and partnerships with the United Nations,
and Oprah's Angel Network.
Free The Children seeks a dynamic PR and Publicity Manager to oversee all media relations
The position is based out of Free The Children’s Toronto office (233 Carlton Street) with an
immediate start date. A minimum two-year commitment is required and salary is to be determined.
Upon completion of the three-month probationary period, staff members are offered health benefits,
an Employee Assistance Program and professional learning opportunities through the Staff
Professional Development Plan.
Roles and Responsibilities of a PR and Publicity Manager
The duties of this position include, but are not limited to, the following:
• Report to the Director of Communications and Marketing, Chief Executive Director and the
Chief Operations Director
• Direct, develop and execute all public and media relations activities, plans and strategies
• Manage high-level partnership and relationship building
• Direct and oversee a comprehensive proactive and reactive media relations program, which
includes both short and long term goals for the organizations
• Day-to-day team management and mentorship including delegation
• Measurement, evaluation and reporting
• Advisement of director on strategy and human resources
• Administer the highest level of quality control
Qualifications
The ideal candidate should encompass the following skill sets:
• Experience in and proven understanding and successes in media and/or public relations
• Past experience with successful story placement in national/international media outlets
• Capable of demonstrating strong diplomatic and critical listening skills
• Proficiency with the electronic communication, computing, and other systems that comprise
the modern working environment
• Extremely organized; ability to multi-task in a fast-paced environment with tight deadlines
• Strong background in and proven understanding and success in media and/or PR
• Superior verbal and written communication skills with the ability to articulate in a clear,
concise and compelling manner
• Intuition for interpersonal relationships and relationship-building
• Extremely proactive with the ability to provide prompt “follow-through” on projects
• An organized self starter, with the ability to work well both independently and as a team
• Ability to accept specific direction, with an outstanding work ethic
• Positive, enthusiastic, presentable, and comfortable speaking in front of large groups
• Bachelor’s degree preferred in Communications, Journalism, English or PR-related
discipline and/or relevant experience in the field
If you think you would be an ideal candidate for the position, email your cover letter and resume to
rann@freethechildren.com. Free The Children is an equal opportunity employer committed to
diversity and welcomes all interested parties to apply.










