Social Entrepreneur Workshop:
Marketing for Community-Based Social Enterprise
Hosted by Paul Lamb
Through February 22

Getting the word out to customers about products and services is a major challenge for small and medium-size social enterprises. These challenges include the lack of a sizeable marketing budget and how to clearly identify and position oneself within an appropriate target market. The added dilemma of whether to market to socially conscious customers (what some call playing up on the “pity factor”) versus marketing purely as a competitive business can powerfully impact marketing decisions and results.

This session will look at some of the unique marketing challenges that social enterprises face and offer practical suggestions for effectively marketing products and services on the ground through a variety of currently available advertising channels.