The World Wide Web Conference is a global event bringing together key researchers, innovators, decision-makers, technologists, businesses, and standards bodies working to shape the Web. Since its inception in 1994, the WWW conference has become the annual venue for international discussions and debate on the future evolution of the Web.

Beijing Tianhua Company, a Beijing event management company, is serving as the professional conference organizer for WWW2008. In addition, Microsoft Research Asia, Peking University, Tsinghua University, the Chinese Academy of Sciences, Hong Kong University of Science and Technology (HKUST), and several other Chinese universities are all members of the local organizing committee.

The main theme of the conference is "One World, One Web". The conference will explore how Web access is moving from the desktop to cell phones and TV screens, and how most users are moving from passive browsing experiences on the Internet to active participation in building Web communities.