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Asia's Top Social Enterprises

by Social Edge last modified 2008-05-08 12:21

Book project seeks successful Social Entrepreneurs for case studies.

Authors of the forth-coming new Asia's TOP book project titled ""Asia's TOP Social Enterprises: How You Can Do Good Profitably" are seeking the contribution of stories from successful social enterprises.

Social Entrepreneurs who have been successful and profitable are encouraged to contact Timothy Chan at  Asia's TOP Project website to share their stories and "secrets of success".  The goal is to include 10 to 20 successful case-studies.

Book synopsis:
Social enterprises or businesses are no different from any other businesses - to succeed the social entrepreneur need to develop sound business plans, operate with sound management practices and execute with the end in mind and manage the enterprise as profitable as possible.

This book explores the NEW thinking in managing social enterprises - that is managing it profitably while doing good. In the old thinking, the primary objective of a social enterprise is to maximize social impact thus the generation of revenues are secondary. As a result, many social ventures don't even quite generate enough revenue on their own to be self-sustaining. The NEW thinking is that social enterprises have both a social and financial bottom line accountability and responsibility and that projects must be designed with performances metrics to measure and achieve both, concurrently.

The "New Thinking" social entrepreneur should strive to build more than just a socially beneficial products or services. They should build SOLUTIONS with sustainable social impact. To meet this mission social entrepreneur must be able to resolve both the social and economic problems and yet be financially profitable. Margins and profitability are the fundamentals because social enterprises like any enterprises need cash to bring to the community workable and quality first world solutions at affordable price. Profitability also ensures sustainable employment and income opportunities for the locals especially for people at the bottom of the pyramid, so to speak.

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